Africa Institute of Management (AIM)

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Organizations operate in a competitive age in which individuals and non profit organizations continuously face market problems. Non profit organizations are faced with different daunting needs in order to maintain their existence including attracting sufficient funds from donors, attracting and maintaining active members, attracting sufficient number of qualified personnel, or image saling ideas etc.

Hardly do we find a non-profit organization (private/public) that is not faced with some problems stemming from its relations to its markets. This course is specifically designed to enable participants from non-profits organizations learn and effectively utilize marketing principals, and win great opportunities that will sustain their organisations.

Course Objectives
By the end of this course, the participants will be able to:

  • Understand the development of marketing and its changing roles within non profit organizations operating in the domestic and global environment and understand the differing needs and objectives of each.

  • Examine the nature importance and development of relationships between non profit organizations and its stake holders/publics.

  • Understand the synergy of impact achievable through modifying the marketing mix and positioning product and service offerings to meet the needs of identified target markets.