Africa Institute of Management (AIM)

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Imaging is critical in our African context today where masses have lost trust in our ministries and organizations. To make your organization competitive, you need to brace yourself with Public Relation Strategies that have emerged in the 21st centenary. Through this training, participants will learn all about strategic imaging and communication, managing your organization culture and how best to deal with your internal and external audiences. Whereas public relations tends to be a function of communication and public relations officers, this is a must course for any executive that is confronted with daily imaging issues: dealing with difficult people, and difficult questions.

Course Objectives
By the end of this training, participants will be able to;

  • Demonstrate and practice public relations.

  • Promote and protect corporate identity

  • Effectively manage crisis and media relations

  • Communicate effectively

Target Group
Specifically designed for Public Relations Officers, Communication Officers, Press Secretaries/Personal Assistants, Spokespersons, Customer Consultants, Functional managers, Top and Middle Managers, and Information Officers both in the Private and Public Sectors.