Africa Institute of Management (AIM)

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Introduction

Strategic management and leadership development is an essential part of running today's organization. Through this course, participants will be introduced to a wide range of strategic issues faced by modern business organisations together with the theorie, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.

Extensive use will be made of case studies fo enterprises at home and abroad both to enhance theoretical understanding and to provide insighs into the way in which techniques and skills are used in practice. The course will build on the knowledge gained in previous studies and will provide links with cognate areas such as marketing, human resource management, and industrial economics.

Course Objectives

By the end of this course, participants will be able to:-

  • Appreciate a wide range of strategic issues faced by modern business organizations together with the theories, techniques and tools used by managers to formulate, implement and evaluate strategies designed to establish and maintain competitive advantage.

  • Enhance theoretical understanding of strategy and leadership
  • Build on the knowledge gained in prevous studies and work experiences.

Target Group

Top and Middle managers, Human resource managers, Strategic planning officers, Management Consultants.